The Application Of Balanced Scorecard In Commercial Bank Clients' Credit Rating

This paper is mainly dependent on modern credit theory, financial analysis theory and the basic principles of balanced scorecard. By collecting a great deal of datum and investigation, this paper studies the current situation of commercial bank inner clients'credit rating in our country and its current research situation overseas. Finally, this paper introduces a new method of credit rating——rating way using balanced scorecard, which is shorted for the BSC rating method. This way "begins with the evaluated enterprises'strategy aspect, comments the financial aspect, the clients'aspect, the inside operational aspect and the growing aspect, thus draw the conclusion of commented enterprises'credit". The paper, at first, proceeds with the current situation of enterprise credit in our country, analyses the current situation, the cause of formation and credit rating weak points of the non-performing loan of commercial bank in our country. Thus it have significant realistic meaning to set up a set of valuation system, which can fully provide the credit risks of loan clients; Then this paper utilizes modern credit theory, financial analysis theory and the basic principles of balanced score card, fully use successful experience in enterprises clients'credit rating of large foreign bank and the research results of domestic and international enterprises clients'credit rating for reference, begins with the evaluated enterprises'financial aspect, clients'aspect, inside operation aspect and growing aspect, thus tentatively set up a set of new enterprise credit evaluation index systems; Besides, it utilizes the Analytical Hierarchy process and Maximum Difference Normalization Method to evaluate the index system. Through the overall analysis and appraise of enterprises, it provides quantitative scores of evaluated enterprise, and finally draw a qualitative conclusion——Credit grade. This paper synthesizes the credit grade dividing standards of some domestic commercial banks and foreign credit rating organization, and divides the comprehensive appraisal results of BSC grading method into 10 grades, which each corresponds to the five-grade classifying of Chinese People Bank loan and the bond rates of outside rating organizations (such as Standard & Poor and Moody ), make the credit rating results available. In order to verify the feasibility of BSC system, this paper analyses the situation of a domestic listed company , then compares the analytical result with the actual conditions of the company and grading result of the domestic commercial bank. The result indicates that BSC grating method can provide the credit risks state of enterprises more objectively and in a more all-round way. Through the study in this paper, I hope to promote the domestic attention to clients'credit rating of commercial banks, put forward the constructive suggestion on the credit rating mode and method, And I hope to award my limited contribution in order to set up a set of credit rating method, which is objective, scientific, perspective and can fully announce clients'credit risks.