Research On The Business Strategy Of Chinese Warner Co.Ltd

With the rapid development of China economics and the people living standard increasingly rising, the culture industry must to be pushed into a new stage. Along with the culture consume is increasing, leaving the huge business space for the development of the record industry. But along with the decreasing of the traditional record business, the recording and music spread technical reform continuously at the same time and the digitization and networked of music challenge results in the very big impact to the traditional record business. Make Chinese Warner have to examine the future development of company from the lately strategic angle.This text reviews the relevant theories of business strategy at first, then analyses the strategic environment that the company is in, including the strategic environmental analysis of outside includes macroscopically environment and industry analyses two respects, and resources inside the company analyze. This thesis focuses on quality and quantity analysis of the company's interior advantages and weakness, exterior opportunities and threat. And then, the thesis analyses in improved SWOT model, finds out the appropriate management strategy, namely: Excavate the diversified income mode that enterprises are correlated with, enlarge the resource value of amusement rapidly, expand the ability of the profit, increase company's capital value; Protect the income and profit to the maximum extent, develop every business of the company actively. Making ensure the company growth and development in the more competitive and volatile market. Finally, the business management strategy of the company, organized strategy, financial strategy and human resources strategy and some main suggestions in improving the management of Chinese Warner cultural Co., Ltd. of Beijing will be put forward.