JL Restaurant Management Company Business Strategy Research

Corporate strategy for an enterprise, in particular, the development of small andmedium-sized private enterprises have great significance, because the solution is toinfluence the future development of the organization’s most important and basic issues.Influenced by many factors, the development of small and medium-sized privateenterprises in China is facing many difficulties. In this case, how to develop abusiness strategy is suitable for their own development and implementation.Industry group meals in the catering industry, for example, conducted a systematicanalysis of their business strategy. First introduces the research background andsignificance, research status; description of the system followed by the developmentof corporate strategic management theory; SWOT analysis tools and in-depth analysisof the advantage of the company’s internal and external JL Restaurant Management,as well as internal and external threats, clarity JL company in terms of marketing andtechnology system management with core competitiveness and establish aconservative strategy the preferred strategy under uncertainty and industry outlookuncertain background macroeconomic development for a long period.JL Restaurant Management Co., in recent years the rapid rise of the domesticprivate the group meals enterprises, on the the group meals Congress held inGuangzhou in2011, the company’s strong among national social group meals16strong list. Based on the company’s position in the domestic industry, the group meals,the exemplary role played by the development and implementation of its businessstrategy for the industry as a whole is significant. Through detailed research andanalysis of the JL company development strategy for enterprises as well as living in astrong cyclical industry some enterprises in the current global economic downturn inthe operating environment has certain reference value and reference.