Research On The Marketing Strategy Of Wuhan University Of Technology Optic Science Company Limited

This world is changing enormously now days. The result of economic globalization and new technical revolution, have offered the good opportunities for economic development of countries all over the world. In the tide of new technical revolution, the high-tech enterprises, which are gradually becoming leading strength of new economic development, have been paid close attention to extremely. Wuhan University of Technology Optic Science Company Limited (abbreviated as "WUTOS"), which is one of the new and high-tech enterprises located in the " China's optical valley ", are mainly engaging in researching, developing and producing of the optic fibre sensing technology and product. This company has a leading position about applications and R&D of the optic fibre sensing technology, and has already been the biggest research, development and production base of the optic fibre sensing technology and product.Firstly, this text mainly analyzes and researches the marketing strategy theory of the company which has offered the solid theoretical foundation for research of the thesis, and illustrates the marketing characteristics and current situation of high-tech enterprises. On this basis, this text has analyzed marketing strategy environment of Wuhan University of Technology Optic Science Company Limited in detail, receives the marketing strategy ideas of enterprises through SWOT analysis, and describes the target markets, guidelines, objectives and implementation steps of the enterprise's marketing strategy. Finally, specific measures of strategy implementation of Wuhan University of Technology Optic Science Company Limited, are illustrated through four aspects of marketing strategy including product tactics, price tactics, distribution tactics and promotion tactics.The research works of countless scholars offer the solid theoretical foundation for this research. This text studies the operation that will combine Wuhan University of Technology Optic Science Company Limited, adopts the principle that the theory combines with enterprise practice together, and seeks the specific strategies and tactics of enterprise's development.