Study On The Strategic Management Of Strengthening Small And Medium-sized Enterprises

At present, small and medium-sized enterprises have already accounted for 99% of enterprise's total amount of our country, have had extremely important function in our country's national economic development. It is an important goal of a development plan of our national economy to encourage and promote the development of small and medium-sized enterprises. However, the question which small and medium-sized enterprises expose in the strategic respect at present, have influenced the development and sustainable development of small and medium-sized enterprises. This thesis regards how to realize strategic management of small and medium-sized enterprises as theme exactly based on small and medium-sized enterprises this historical background. Through analyzing the strategic management current situation and question of small and medium-sized enterprises at present of China, find out weak link of strategic management of small and medium-sized enterprise as possible as, excavate the common law and realizing the conditions with successful medium and small business strategy, and propose the realization way of strategic management of successful enterprise. The above-mentioned five successfully realizing ways of strategic management that was put forwarded, form theory the mode of small and medium-sized enterprises of strategic management. On this foundation, this thesis through method of combination of theory and practice, combine actual conditions of strategic management development program of DXG Company, and prove this theory mode feasibility to a certain extent. So, the research conclusion of this thesis has guidance functions to the strategic management of small and medium-sized enterprises within the specific limits.The full thesis is divided into five parts altogether, namely: The strategic management evolution of Chinese enterprise and trend prospect; the necessity studied in strategic management of small and medium-sized enterprises; current situation and problem of small and medium-sized enterprises strategic management; the realization ways and case analysis of the successful enterprise strategic management.Chapter one analyzed and summarized the evolution of strategic management of Chinese small and medium-sized enterprises, and has carried on the discussion to thedevelopment trend in the future. This thesis divided and summarized stage mainly through having produced the demand for strategic management from the evolution of market economy, and combined people's understanding of strategic management and course of practice.Chapter two analyzed the necessity of strengthen strategic management of small and medium-sized enterprises. From the angle of facing the dynamic environment to force small and medium-sized enterprises strengthen strategic management to set out, and combined the fact that our country lacks experience of strategic management and strategic management to enterprises are of overall importance, draw the urgency demand for strengthening the strategic management of small and medium-sized enterprises. Proceed from defining connotation; important function and management characteristic of small and medium-sized enterprise, draw the characteristic of strategic management of small and medium-sized enterprises that are different from the big enterprise.Chapter three analyzed the question existing in the strategic management of small and medium-sized enterprises in our country and excavated their deep reasons emphatically. There are five following respects mainly: Lacking strategic management basic condition, lacking strategic thinking, ignoring strategic mechanism of management, bad applicability of environmental and lacking with corporate culture that suitable for strategy.Chapter four analyzed and discussed realization ways of successful enterprise's strategic management theoretically, and excavated some common rules and mechanisms of management of small medium-sized enterprises which was successfully realized strategic management, and put forward the corresponding mode. Have proposed the improvement measures of five respects accordingly: Perfecting the foundation of strategic managemen , promoting the entrepreneur's strategic managerial ability, cultivating mechanism of management which is contribute to strategy succeed, adopting flexible strategic flexibility management, cultivating the corporate culture in conformity with enterprise strategy.Chapter five made a concrete analysis of the above mode from growing up course of small medium-sized enterprise, so as to prove the above conclusion.