Research On The Strategic Management Of Small And Medium-sized Enterprises Planting And Processing Grapes

Grape small and medium-sized enterprises are an important foundation for the development of rural economy,and also an important driving force for promoting the construction of modern rural areas.At present,there are many small and medium-sized enterprises of grape,the market competition is fierce,and the small and medium-sized enterprises are facing many problems in the development.It is very important to strengthen the research on the development strategy of the grape small and medium enterprises.This paper analyzes the particularity of the development strategy of grape small and medium enterprises,and points out that the choice of its strategic model should be based on the strategic environment and the strategy of scientific planning and development around the resources and ability.As a modern agricultural company in the growing stage,SL Company is a typical small and medium-sized grape enterprise.This paper makes a comprehensive analysis of the development strategy of SL Company,gives a detailed overview of the company's basic situation and business sector,and focuses on evaluating the unsuitability of the company's current professional strategy in the current environment,pointing out that the root of the problem lies in the changes in the environment and the integration of the company's resources and capabilities.Through the analysis of the macro and regional environment of the development of SL Company and the analysis of the resources and ability of the company's infrastructure resources,the company's human resources,the marketing ability and the cooperation ability of the park,this paper analyzes the advantages,disadvantages,opportunities and threats faced by the company through the SWOT matrix analysis,and draws the final strategy.Policy decision.Finally,this paper demonstrates the choice andImplementation of the development strategy of SL Company.In order to make the company become a modern agricultural enterprise,it takes the strategy of scale management and complementary strategy to seize the market opportunity to grow and grow.In the implementation of the strategic security,further efforts are made to promote brand building,cultivate corporate culture,improve the information level of the company,expand the function of the industrial chain,and work hard.In general,grape small and medium-sized enterprises have great development space.They must strengthen their own strategic awareness,analyze the strategic environment in an all-round way,pay attention to the cultivation of their own differentiation competitive advantages,find the way for their own development,and realize the sustainable development.