A Detailed Analysis Of How Five E-Markets Web In China Making Attractive Value

Abrupt development of information technology (IT) provides a solid foundation for electronic commerce market (ECM) being applied in many fields, which requires higher level in preparing enough knowledge, Confirm agreement for putting to good use creatively, and desires to utilize ECM in more commercial market.ECM is an alternant way supported by technology. Fabricated ECM shouldn't a copy of traditional market. Not only should we seriously calculate information collection, pricing, material circulating, payment and ID attestation, but also solve the problems in traffic of product appearing, market rules, risk management and dispute solution, etc. The main participants, interested parties are buyer, seller and market founder. ECM has to create attractive values for them. The founder should provide convenient visit, lower price and trade cost, better trade environment and electronic procedure matching the original course, satisfying more interest.The way for ECM can be long exist is to arrive critical scope by creating enough attractive value with necessary fluidity. When more and more dealers join in the market, ECM will become more valuable. If the scope can't be arrived quickly, the pioneers could fail and give up the market, Therefore, the most necessary factor to success is creation of some really attractive value, which has better characteristic than traditional one, another condition is the market fluidity, that is the enough partners may invigorate the market.The thesis was bought out for the above reasons. As the traditional material market, the value of ECM is in the integration of market essential factors and market interested parties (market founder, buyer and seller).So it is necessary to analyze them together. The essential factors of ECM can be concluded as Search, pricing, material circulation, payment, evaluation, product appearing, market regulation, risk management, dispute solution and timely communication, etc.These factors almost cover all of the ECM. To form a fixed analysis way by linking factors and interested parties provide us a useful tool to realize ECM. Author use the tool to analyze several typical ECM ways, try to reveal how the successful ECM create attractive value for customer , and how to set up the operation mode that can promote the market to arrive critical scope and reduce the market risk.