Research Into Enterprise Value Innovation In New Institutional Economics Way

Value innovation is a process of addition of technology value and formation of strategic advantage. It would alter the competitive position of competitor,, Value innovation build an competitive advantage which base on logic, and it is breakthrough of traditional competitive antagonism stratagem logic. The enterprise which adopt value innovation will present excellent competitive advantage. New institutional economics study organize in the way of study property right structure and exchange cost affect stimulant and economy behavior. We will comprehend value innovation deeper if we study value innovation in the way of new institutional economics. This text analyses value innovation principle and its risk through introduce exchange cost and assets appropriative, and it present corresponding countermeasure for the possible risk.This article will discuss it in five chapter: The first chapter review value innovation theory , which is the research background of this article. The second chapter analyses value innovation meaning to enterprise competitive advantage, which bring forward the researching meaning of this article. The third chapter is the analysis of new institutional economics to value innovation, which analyses value innovation in transaction cost and special-purposely investment separately, and discuss the term of value innovation. The forth chapter brings forward the new approach to value innovation, it also analyses the possible risk brought forward by value innovation, this article puts forward countermeasure to the risk. The fifth chapter is the conclusion and apocalypse of this article.