A Study In Connection Between Consumer Behavior And Advertisement Broadcasting

The article is a study about the connection between consumer behavior and broadcasting of advertisement.The first, the article quotes a lot of monographs existed about consumer behavior and consumer research, and analyzes some scholars' statements, for example Michael R. Solomon in America.And then, the article concludes that there are two kinds of factors effect in consumer behavior. One is internal factors including consumer feeling, memory, attitude and psychology, etc. Another is external factors including civilization ,society and economy ingredient.The second, the article analyzes the factors effect in consumer behavior, and analyzes a lot of cases in consumer behavior. And the article discusses the connection between consumer behavior and advertisement broadcasting.Finally, the article concludes that the advertisement using the factors will cause effective result in consumer purchase. And it is the purpose that the article analyzes the connection between consumer behavior and advertisement broadcasting.