The Research On The Validity Of Cosmetic Advertisement In Magazines

Nowadays the developing level of advertising has been an important symbol that weighs the economy level of some country. Since 1990s Chinese advertising industry has been developing at a very fast speed. This industry has been taking an important role in increasingly developed market economy. But the whole level of advertising industry is not high,especially for the level of creation of advertising imformation. Favourable creation of advertising imformation roots from the research of the actulity.The existing methods have definite localizations. So it is becoming an urgent question for us how to build effective study model of advertisement information.This thesis builds a set of evaluation system for the content of logos and sensibility information of advertisement through the research of relevant actuality. And using Fishbein's behavioral intentions model, combined with analytic hierarchy process, fuzzy synthetic evaluation,and other methods this thesis put forward appraisement model for the validity of logos and sensibility information of advertiment. Afterwards the thesis uses these theories to analyse the exhibition circumstance and effect of information of cosmetic advertisement in magazines and further gives the countermeasures how to improve the validity of the information of cosmetic advertisement in magazines,which is significative to some extent for the development of Chinese advertising industry.