Merchandise House Investment Risk Analysis And Countermeasure Research

After China's entrance into WTO, domestic investment market has been opened further, the scale of foreign investment has enlarged greatly, as a result of that, real estate has gradually become one of the most important investment fields in the national economy. Real estate is a kind of leading infrastructure industry, is the base and carrier of the whole economy. Because its high susceptibility and leading position, real estate plays a promote and drive role in the national economy.The process of real estate investment is the process of real estate investment decision through the prediction of supply and demand. So we can say uncertainty is the main character of real estate, such character determines real estate investment is a kind of risk investments. Besides its large amount of investment, long cycle of development, fixity in space, real estate investment also relates to many other industries and links. All these bring about the high risk of real estate investment .In fact preset our country real estate market at large lays many problems. For example house price is so highly, invest structure is not in reason, tie up many bank money, house sell salute severity, exploitation over. Aim at many problems, paper lists phase risk mostly types. At same time paper tries to build risk recons gage value system. Paper builds model, ration risk, and avoids abuse, paper uses Bp neutral network into analysis, avoid anciently localizations, finally, this paper tries to build the Risk analysis early-warn system .a result has been proved it is true .in order to clarity indicate the model, the paper special links WuHan Real estate company embody example, performs mathematical calculations, offers reference to the manager, thesis has thoroughly discussed real estate investment risk from identification to estimation, improves item benefit evaluation and management. Contribute to our government economy and social development.