The Research Of The Market Of Family Car In Wuhan

This article is about the features of Wuhan family sedan market, marketing subsection, development trends and prediction of Market. The whole article is divided into six chapters. First section introduces the status of Chinese car industry. Then it simply describes the regional economy status. The third chapter analyzes the general layout of Wuhan family sedan market. The subsection of sedan market will be explained in the fourth chapter. Next comes the media of publicizing and at the last will be the prediction of development trends about Wuhan family sedan sales in year 2005.First Chapter introduces the development history of automobile industry of China, general market of auto in recent years, present status and problems exist in Chinese auto industry.Second Chapter simply explained regional economy status, geography locations, population statistic, economy development and resident income of Wuhan.Third Chapter analyzes the general layout of Wuhan family sedan market based on brand competition layout, product structure, future trend, basic feature of consumer and purchase action etc.Fourth chapter divides Wuhan sedan market into several types like markets selling sedan priced below 100 thousand Yuan, 100 to 200 thousand Yuan and 200 to 300 thousand Yuan, MPV markets and SUV markets. Also it does research to each subsection market.Fifth chapter is the study on the media of publicizing family sedan. There are several aspects of analyzing: way to gain information about sedan markets, option of buying newspaper, AD page on newspaper, time period of AD in newspaper and information transmit etc.Sixth chapter: Prediction of Wuhan family sedan market. Firstly, it analyzes the general evolution trend of automobile demand in 2005, and then predicts the sales of Wuhan sedan markets and market evolution trend based on market analyzing conclusion. Finally, it gives some suggestion to the automobile enterprise.