| More than twenty years after Revolutionary and Openning of China, auto industry in China has self-leading makes of car. Maybe the strength of these makes is still weak, but they are growing up. They will become giants some day. In the process of growing up, a very interesting phenominon appeared. The self-leading make products were not generated in FAW, DFMC and SAIC which are more powerful than these manufacturers. Just in these weaker enterprises, the self-leading make cars have been created. Chery company is a famous one of these weaker producers. Now Chery has hold up the flag of national car. Even many giants like GM Motor cannot look down on it. What on earth have been happened about Chery? What is the way of developing self-leading make car in China? This paper has analysed the history and R&D strategies of Chery and has given R&D srategies on how to develop self-leading make car today.The thesis has introduced the history of auto industry in the world in the beginning, especially the development process of car in Japan and Korea. The development history and statement of Chinese auto industry are introduced in the following section. We can learn from the auto development history of Japan and Korea. This can help us to make out R&D strategy for our auto industry. The second chapter has given the reason why we have to develop self-leading make car in our country. The concept of self-leading make has been retrieved. The logic relationships among the self-leading make and self-leading R&D strategy, self-owned intelligence property have been made clear. The third chapter has analysed several kinds of self-leading R&D strategy with SWOT and has discussed the applying conditions, their strengths and weak points,etc. The fourth chapter has illustrated the approprioteness of applying self-leading R&D strategy for China now through the example of Chery company. The last section has shown some questions which must be considered about R&D for self-leading make car in China. |
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