The Research Of Leading Enterprises’ Strategy In Agricultural Industrialization Of China

The development of agriculture to promote rural economic development is animportant issue for building a new socialist countryside, from the perspective of thesystem, the industrial management of agriculture is the third of China’s new ruralconstruction of the Institutional Revolutionary. Throughout the industrialized operationof agriculture as a key agricultural industrialization leading enterprises showed astrong leading role of radiation. The development of agricultural industrializationleading enterprises within the external environment analysis and the development ofthe strategy will be the industrialization of agriculture leading enterprises hasfar-reaching impact on China’s new rural construction, push forward the process ofagricultural industrialization in China, China’s "three rural" the solution to the problemof great practical significance. Based on the above background, the developments ofleading enterprises of agricultural industrialization strategy were systematicallyanalyzed. Game development policies focus on agricultural industrialization leadingenterprises, leading enterprises and farmers, as well as leading enterprises inagricultural science and technology strategy for the system on the basis of thedevelopment status and operating performance of China’s agricultural industrializationleading enterprises evaluate analysis, reached the following conclusions:Leading enterprises had a significant positive impact on agriculturalindustrialization in the promotion of agricultural science and technology innovation,progress, and open up international markets for agricultural products, strengthen theagricultural products in the international competition in self-protection; there is alsothe development of an imbalance between the geographical, leading enterprises tosupport non-standard coupling mechanisms are inadequate, and the interests of farmers,the social service system was not complete and other issues. SWOT analysis show thatthe internal strengths of the leading enterprises of agricultural industrialization is theadvantage of natural resources and abundant and cheap labor resources, strengths,weaknesses is the lack of brand, technology, capital, management, developmentopportunities mainly in the industrial development policy, economic positive impacton the opportunities of globalization and information technology developmentopportunities, the threat of development is mainly the impact of foreign agriculturalproducts, green trade barriers, policy instability. By building a business performance evaluation system, the development of leading enterprises of agriculturalindustrialization in China show the following characteristics: a larger number of keyleading enterprises in the eastern region, a relatively small number of key leadingenterprise of the central and western regions; firm size, business ability, good prospectsfor development; for the labor force, the construction of "rural" as well as social andpublic construction has made important contributions; develop a multi-imbalance;most of the agricultural industrialization leading enterprises in research funding withless input, poor research capacity, to a certain extent inhibited its growth.The development of agricultural industrialization leading enterprises need thegovernment to support the development of policy, because the market goals of theleading enterprises and public service goals of conflict resolution is the purpose of thepolicy support; the role of leading enterprises in industrialized operation of agricultureis the driving force of policy support; leading enterprises of their own developmentneeds is the starting point for policy support; support agricultural enterprises is thecommon practice of the countries in the world. The development of agriculturalindustrialization leading enterprises in China to support policy development has beenmainly through the guide and the initial stage, focused support stage, the stage ofspecific measures, specific supporting policies embodied in the tax incentives,monetary policy, financial subsidies, and government from special funds to supportfour. Under the influence of the development of supportive policies, agriculturalindustrialization leading enterprises continued to grow and develop; leading corporatesocial responsibility is continually enhanced. Support and intervention in the supportprocess co-exist easily lead to over-protection, rent-seeking behavior is difficult toavoid uncertainty and interest flows too many of the interests of the couplingmechanism is not strong, affecting the efficient development of agriculturalindustrialization enterprises.The development process of agricultural industrialization leading enterprises+farmers "mode of operation to an external organization returns to scale is relativelyeffective solution to the problem of small farmers operating internal diseconomies ofscale, and thus has a strong intrinsic rationality. Terms of their specific mode,consistent with contractual and ownership integration trends in the relationship of"mutual contract" and "investor shares" relationship with the modern enterprise systemis the most common and most representative combination."The leading enterprises+farmers" trading experience two kinds of evolution of the mode of spot trading patterns and long-term trading patterns, mainly face in this stage running to establish a stablecontractual relationship and contract is not complete, the establishment ofbenefit-sharing mechanisms and benefits of inconsistency, Create a risk-sharingmechanisms and risk easy to pass on contradictions. Knock bamboo "behavior on thebasis of complete and incomplete information under the conditions of feasiblecontracts and the optimal contract features affect farmers involved in the opportunisticbehavior of the leading enterprises contract, specification of the cost of leaseconditions and other factors were analyzed; and farmers and leading enterprises in theperformance of the contract, liquidated damages is not zero under completeinformation static game, both liquidated damages is not zero, not entirely static gameinformation system analysis. On this basis, build a new "leading enterprise+farmer+futures" business model.Led by the agricultural industrialization leading enterprises of agriculturalextension system has the advantage of saving transaction costs and improve thepromotion of efficiency, enhance the promotion of targeted, but also face lower thequality of farmers, technical analysis of the agricultural industrialization leadingenterprises in science and technology promotion strategy their own characteristics,weak infrastructure, opportunism and moral hazard factors. Construction ofagricultural industrialization leading enterprise-oriented agricultural extension system,the need to follow a loose type of "company+farmers" close "company+farmers"transition, require more efficient government support, as well as farmersdemand-oriented principles; its management mechanism will have to attach importanceto the spread of vertical integration on the basis of the technology chain managementbased on technology diffusion, economies of scale and economies of scope ofknowledge spillovers and undertake the social responsibility of the leading enterprisesof agricultural industrialization; its operation of the protection mechanism is mainlyreflected in the input, organizational and technical aspects.Finally, at this stage of the industrialization of agriculture leading enterprisestechnological innovation strategy, information strategy, alliance development strategyof "going out" strategy and the strategy of sustainable development mode of operation,practice effects and problems are analyzed. On this basis, the strategy for futuredevelopment of agricultural industrialization leading enterprises should adhere topromote the development of the times and seeking truth from facts, technologicalinnovation, market-oriented, multi-level development principles, through the correct positioning of the government and entrepreneurs in leading enterprises the role in thedevelopment, standardization, and cultivate and grow leading businesses and businessclusters to form an effective industrial zone, to improve the contractual mechanisms inthe development of leading enterprises, to foster and promote the marketing andinnovation awareness and support the development of leading enterprises with thedevelopment of financial ideas, with "circular economy" concept to promote thedevelopment of leading enterprises and the specific implementation of the strategy toachieve the efficient development of agricultural industrialization leading enterprises.