Study On International Business Strategy Of Machinery And Electronics Industry In Wuhan

With the rapid development of the machinery and electronics industry in Wuhan in recent years, the machinery and electronics industry has come into being a support industry of Wuhan's economy. However, in the course of progress, there is something worrying. Some enterprises merely pay attention to the short-term profit, but lack of the long-term strategic planning, especially the international business strategy.This thesis starts with the explanation of the theory of international business strategy. Then it put forward the importance of the international business strategy and its urgency. After that, it analyzes China and Wuhan's machinery and electronics industry respectively by means of quantitative and qualitative methods and prophets its condition of the near future. Then it combines the external and internal factors to analyze the enterprises from Wuhan and finds out suitable and practical strategy alternatives for them. At last, it brings out the best international business strategy choices for the enterprises from Wuhan in accordance with their features and environment at present.