Research On The Influence Of The Manufacturing Enterprise Supply Management Orientation On The Supply Chain Members' Performance

With development of globalization and liberalization of world economy, there occurs an obvious tendency that the international division of labor is more and more in-depth, product's lifecycle is shorter and shorter, and the competition among enterprises is more and more scorching. In such a changeable /polytrophic times with scorching competition, the efficient supply management plays an important role in making the enterprises having/gaining an access to advantageous position, to face up with future challenges. The study being carried out mainly aims at exploring the influences on Supplier Performance, Manufacturer Performance and SEM dealer's satisfaction from supply management orientation. In terms of Manufacturer Performance, it consists of two aspects: Manufacturing Performance and Financial Performance. In this thesis, we will focus our attention on supply management orientation, which touches upon six factors, including relation of long-standing, supplier's participation in product development, product quality as the first consideration, reduction of the number of the suppliers, the information system and information sharing as well as the profit sharing, etc. The above six are used to measure supply management conditions between manufacturers and suppliers, further to assess its effect on Supplier Performance, Manufacturer Performance and SEM dealer's satisfaction. This thesis adopts an empirical research on some manufacturing enterprises in Hunan and Guangdong Provinces authenticated by ISO9000, and the data collected will be analyzed by Structure Equation Model. Finally, the result shows that supply management orientation has a marked/notable and positive effect on Supplier Performance, and that supply management orientation also influences manufacturing performance directly and positively, however, the result also implies that supply management orientation has nothing to do with SEM dealer's satisfaction directly, and that Supplier Performance has a positive influence on manufacturing performance, but without any immediate and positive effects on SEM dealer's satisfaction. Besides, manufacturing performance has a positive influence both on SEM dealer's satisfaction and Financial Performance. Therefore, it can be concluded that the extent to which the supply management orientation is carried out hasn't a direct link with Supplier Performance and SEM dealer's satisfaction, whereas, it functions in the manner of improving Supplier Performance. So if an enterprise has to improve its performance (both supplier performance and financial performance), it can take measures guided by the following five index, including 1) profit sharing, 2) long-term cooperation, 3) quality as the first consideration, 4) the information system and information sharing, 5) supplier's participation in product development to make itself develop in long terms...