Study On Development Strategies Of Anheuser-Busch Company

Chinese beer industry has experienced a strong growth rates as the open-door industry early in China. The annual increase of domestic beer consumption was over 20% from year 1987 to 1994, but these fell to nearly 7% since 1995. Till 2002, the Chinese beer consumption reached a volume of 23,868 million liters and became the largest beer consumption country first time beyond U.S. With Chinese beer industry reformed recently, Tsingtao, Yanjing, Chinese Resource and Harbin Company have become the largest companies in China which capacity and production volume are all over 1 million kiloliters every year through merging or acquiring. However, the leading brands on sales volume and revenue source for the Chinese beer market are the local popular beer sector. At the same time, Chinese beer industry and companies have to face a mass of problems, such as the capacity overmuch, low price competition, low profit, foreign brewers investment, and so on. This is a serious task for Chinese beer companies how to keep or enlarge the market share under the current competitive situation. This paper is going to analyze the current situation of domestic and international beer industry and market and the strategies of the worldwide leading company Anheuser-Busch Companies. Through comparison and analysis, provide some new thoughts to Chinese beer companies for their further development under more and more competitive environment, especially to the largest Chinese beer companies. This paper used the comparison and analysis tools and theories of strategy and competitive advantage. The objective is to resolve the problems in the practice using the theories of MBA application.