| Financial innovation is quite easy to be imitated. And protect from patent on financial product has also been so limited. However, innovation of financial product has still been emerging in endlessly. By studying on the cash card in Taiwan and the multifunction card in mainland of China, this article finds out that innovation in financial product gets first-mover advantage, and this is the drive resource to promote innovations of financial institute. Based on this conclusion, this article has analyzed the resource of fist-mover advantage in financial market, and also given some advice to exert this advantage. |
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