A Study Of China Mobile's Development Strategy To 3G

China Mobile's Strategy to 3G,the main problem is how to grasp opportunity andthrough which kind of strategy participate in 3G network run to win the marketcompetition advantage in the future.The article uses Environmental Analysis andFive-force Analysis of Porter and SWOT Analysis ,and so on, analyses domestic andforeign environment, development Choice,marketing strategy to 3G,networkdeployment Strategy to 3G,value-Chain Strategy to 3G,Plan the development strategyfrom 2.5G to 3G. Propose CMCC ,utilizing competitive advantage to lead market shareand position. Focus on strategy change base on market segment, VIP customerdevelopment and business development plan. Create healthy environment for businessdevelopment. Drive for value-chain building up and new value-added service.Speed up3G network construction when 3G technology is mature in beginning phase. Setupnetwork coverage plan according to trend of business growth and Competition.Incoming 3G business, CMCC play driven role in the value-chain in terms ofbranding,partnership with supplier and service providers...