The Marketing Strategy In Credit Business Of SCB China

December 11, 2006, as an important part of accession to WTO, China formally announced the full liberalization of its financial markets. This major initiative not only indicates foreign banks will be the same with Chinese-funded banks to conduct RMB business in terms of policy and get the coequal position with its Chinese rivals, but also means a big scuffle in financial industry is launched between foreign banks and Chinese-funded banks. In the fierce competition, who can take hold of industry bodies, using the right strategy, who will be able to have competitive advantages and ultimate success. This is the core content of this paper.Due to the restrictions of information, the paper focuses on the Standard Chartered Bank's "corporate loans" marketing strategy, not all business throughout the bank. Our main consideration is based on the following two points: First, the types of banking business have a large scale, ranging from infrastructure construction, investment banking, corporate lending, personal finance to the agricultural culture, and even video creation. Any information on the not comprehensive, would affect the rigor of our research; Secondly, the "corporate loans" is the traditional and core banking business, accounting for 70 percent to 80 percent of general banking business. And the Bank's business, are generally by enterprises and individuals, divided into two relatively independent modules, both corporate banking and personal banking. Specific to the Standard Chartered Bank, Industrial Bank is an independent accounting segment. Therefore, we feature "corporate lending business" as our study theme is more operational and precise.I harvest: I learned and mastered the theory and competition model amidst the study of this topic and the process of research, and enhance the ability of using these methods to solve practical problems.