Research On Commercial Real Estate And Positioning

At present, the commercial real estate has some blindness in investing in someareas which can be saw from the government work report. It can be reduced if wecarry on scientific demonstration and positioning of the commercial project based onmarket fact in the construction initial stage.Most of the study on real estate line relies mainly on studying in trade of themacroscopic at domestic and international in the present stage and relativelyconcentrate on studying in some laws taking house as real estate of the main fact. Theresearch on the commercial real estate stay blank basically.Combining the characteristics and the current situation of commercial real estatetrade at present firstly, the text analyze several oriented questions of positioning inearlier stage and made a comparation between reservation of the commercial realestate and that of the residence, then it put forward the tactics dealt with ,and thenissue the theory frame in the initial stage of commercial real estate , point out themethod and step in early demonstration to expect to let the development of thecommercial real estate become more and more scientifically. It analyses the realexample with the instance, thus proved the framework of the project orients hascertain practice guidance functions in ending of the article.The innovation of this text lie in:1.It is the first time to sum up a feasible operation mode of the commercial real estateand can play a guidance functions in practice;2.It issue to get the Structurization thoughtcast into the course of the positioning ofthe commercial real estate;3.It introduce the trade and investment promotion into the initial positioning to benefitproject screening;4.It issue that the basic method to solve the current confused situation is the real estateof large scale business rent without selling;5.It introduce the commercial management is the guarantee to practice the positioningof the commercial real estate project and the key factor of dynamical adjust;6.It introduce the funding of commercial real estate is the basic way to solve theshortage of capital.