Study Of Positioning And Promoted Strategy Of Lotus Hill Ecology Travel Resort

Recent years, with the rise of China's urbanization rate, travel into the stage of rapid growth of real estate. Concomitant with the rapid economic development, social to some extent in the leisure economical time, when people have more free time, tourism and real estate should be potential and developed. Resort industry in the rise and development of the tourism industry is developing to a certain stage of the inevitable product. China travel resort although late start, but development is rapid, in the number has increased, the form of resorts more and more is also has the cultural characteristics. With our country resort development process continues to accelerate, resort industry development space is enormous.Both the lianhua international ecological tourism jilin holiday development zone in the scenic spot of large, positioning international standard, holiday, live class comprehensive project, is both jilin real estate development Co., ltd., according to industry situation, invest more, the development of tourism on real estate development projects. Project is located in the east ErDaoOu changchun city, east up four town west boundary, west to double nine road and the north on lotus mountain ski resort, south to long auspicious the downtown, total land area is about to plot 11 square kilometers.In this paper, the general situation, regional analysis for project based, the market situation analysis, analysis of competitors as the basis of the project, the function orientation and marketing analysis and planning. The whole project of the strategic positioning of changchun and lotus flower for leisure business CARDS, long auspicious city circle on holiday and new city international landscape northeast first low carbon ecology leisure city; Project target customers and class for a family holiday market positioning, high-end resort market and other holiday market; Project function orientation for ecological protection, health and fitness regimen, business and leisure and ecological living. Project marketing strategies and Suggestions in the process of development project in efforts to establish a good project water scene and forest landscape demonstration area, long term benefits of tourism product development and rapid collection of real estate development synchronized advancement, real estate, real estate with tourist travel mutual linkage, first mainly based on changchun province market, and gradually expand to outside the country or even, in northeast Asia, and integrate the government, institutions, enterprises and famous resources; In addition, the project should be invited to participate in the provinces and cities leader both project start ceremony, held lotus lotus mountain resort vacation BBS, sheraton, international hotel marketing activities such as signing ceremony for their packaging, promotion.