Research On The Marketing Pattern Of Community Finished Product Grain And Oil

This paper summed up "project of high quality grain and oil entering community" is a convenient and favorable project for people, which Dalian grain wholesales Co., Ltd. and the Dalian partial neighborhood committees implement jointly.The concrete connotation of this project is: By signing the cooperative agreement with the street committees with the cooperation intention, the company sets up "the Dalian grain wholesale market community convenient service center" in the neighborhood and several "the convenient service stations" in the residential quarter or resident's assembling area, consulting with street committees and selecting the area.Staff of the service station, which take laid-off worker in the community as the core, are managed in unison by the convenient service center. The business scope of the service station includes finished product grain and oil primarily and other daily articles. They provide satisfactory, of ease, and of high quality service by mainly adopting the way which appoints registration, delivers goods to the doorstep in the residents' area.This paper introduced with emphasis the marketing pattern analysis of the finished product grain and oil entering the community as well as the strategies of this kind of pattern.This pattern is a kind of new pattern of grain and oil marketing: "company plus community". Specific to say, it is the cooperation of Dalian grain wholesale market and the community, in the way of selling the grain and oil in the community.This kind of pattern is similar to the direct sale pattern, but the one difference from the direct sale pattern facing consumers directly is that it has utilized consumer's trust and influence of the community. And its marketing strategy is the differential strategy.