Research For Zhongyuan Oilfield Enterprise Culture Construction

This article introduces the theory of enterprise culture construction, reviewsdevelopment of foreign enterprise culture, summarizes its characteristics and suggestsexisting problems of domestic enterprise culture construction. Meanwhile the paperalso shows Sinopec's enterprise culture construction. This paper wholly diagnoses enterprise culture construction of Zhongyuan oilfield, analyzing its basic condition, its enterprise culture history and status in quo,then draws a conclusion that enterprise culture construction of Zhongyuan oil fieldhas experienced three stages: initial meeting enterprise culture, transferring enterpriseculture of market economy and new enterprise culture of development period. In orderto clearly understand the importance of Zhongyuan oil field enterprise cultureconstruction, the paper discusses its meaning in detail.After analyzing, the article has put forward basic property of Zhongyuan oil fieldenterprise culture and generalized three aspects it should consist of: conception formculture, system doing culture and substance form culture. Conception form culturemainly focuses on enterprise spirit construction and indicates general property andtraining method that Zhongyuan oil field should have for its enterprise spirit. Systemdoing culture principally thinks much of creating team brand, technical brand andservice brand in value concept, advanced management model and standardconstruction. According to enterprise culture construction, the paper brings forwardfive relationships an enterprise should own: inherit and innovation;oneness andvariety;goal in the near future and long-term goal;enterprise culture and manufacturemanagement and enterprise management;enterprise culture and political work andspirit civilization. The paper also indicates that enterprise culture should be built in sixaspects. That is Zhongyuan Petroleum Culture with self-identity, individuality, vigor,feature, impeling and learning so as to continuously deepen our Zhongyuan oil fieldenterprise culture.Anyhow, after studying and discussing Zhongyuan oil field enterprise culture,the paper tells us how to build Zhongyuan oil field enterprise culture, which plays animportant role in its construction and provides base and experience for guidingenterprise culture construction.