Study On The International Engineering Contracting Market In The Middle East

Our domestic enterprises dealing with international project contracting should choose the target market scrupulously when implementing the "going-out" strategy. From 2002 to 2005, the international oil price has increased in a genocidal way, especially in 2005, the oil price reached its new peaks for several times. This round of oil price increase has made the oil-producing countries in the Middle East accumulate a great deal of oil fortune. Will the oil fortune accumulated in such a short period of time influence the Middle East international project contracting market? This paper discusses the relationship between the international oil price and international project contracting market in the Middle East region firstly, and then estimates the international oil price in the coming several years, to show that there exists a good business opportunity for the Middle East international project contracting market in the coming several years. The Chinese international project contracting enterprises should develop the Middle East market actively. With SWOT analysis method, the paper continues to analyze the interior resource advantages and disadvantages, and the opportunities and threat of the exterior environment changes of the Chinese international project contracting enterprises on the Middle East market. Finally, this paper gives several suggestions on how to enhance the international competitiveness of our Chinese international project contracting enterprises: the brand strategy, the strategy of risk security, the strategy of localization, the strategy to develop in alliance, the strategy to combine banks with enterprises and the strategy to operate in a large scale. This paper intends to give some reference for the Chinese international projectcontracting enterprises about how to develop the international project contracting market.