Public Relations Management For A Business Crisis

Nowadays, the world has not only offered all the enterprise a great many opportunities and a bigger space to develop but put them into more bitter competitions as well. Having seen the failure of many famous brands and the rapid changes of the market, people are more and more aware of the hidden crisis which behind the great opportunities. Especially in recent years, the high frequency of the enterprise crisis and the wrong ways of dealing them have make people try to find better way of management. As an efficient method of enterprise management, Public crisis management is considered more and more necessary to the modern world.Currently speaking, the public crises management has developed into a more reasonable pattern. However, there are still many problems in it. As to the academic world, there are still many similar words being used together with the public crisis management causing the confusions of people. In the practical working filed, there aren't any regulations to follow. Besides, too much attention was paid on the crisis management for the outer public rather than the inner one. That has made the work of public crisis management uncompleted.Having put forward a new conception of public crisis management, the essay has analysis the causes of the public crisis and suggested the way in both prevention and dealing those crises. As to the work of prevention, the author has created a new method to guide the managers, which can make the whole work more orderly. As to the dealingcrisis procedure, the author has divide the management into two parts------the crisismanagement of the outer public and the inner one. The author has created a 6A method for the crisis management of the enterprise staff, which has completed crisis management as a whole.The creative points of this essay are as below: 1, Based on the analysis of the current definitions of public crisis management, theauthor has given a broader definition of it.2, After comparison, the author has distinguished the conception of public crisis management from a lot of other similar words.3, Created a new way for the prevention of the public crisis. Make the work of crisisprevention more systematic. 4,Analysis the public crisis management in a new angle, created the 6A inner crisismanagement method.