Studies On The Venture Opportunity Assessment And Decision-making Of ABC Energy Co., Ltd.

All venture activities are motivated by superexcellent new venture opportunities andall venture team or venture investors expect the beautiful futures and are confident ofhigh reurn of the venture opportunities. However, the fact is that only less than 1%venture opportunities could be highly successful.It is not sure that you find the real venture opportunity when you suddenly got thegood new idea with the passion to create a venture. Not every idea is profitable, notevery idea can satisfy your requirement, not every idea can match a feasible market,not every idea is mature. It's necessary to assess your venture idea from the beginningof its come up and then make venture decision.In view of the importance of venture opportunity assessment, this paper took thereference of the relevant theories on venture opportunity assessment and made theventure opportunity assessment and venture decision on a case study, the new venturecreation of ABC Energy Ltd., Co..ABC Energy Ltd., Co. will be created with the registered capital 1 million RMB andlocated in Shanghai. The venture team will focuse on develop the distributed energysources in China on the basis of their technical know-how and resources in this areaalong with the rapid economic growth of China.After the analysis on a series of key factors for successful venture opportunity, i.e.,market size, market growth, market structure, opportunity window, target client,venture team, competition advantage and commercial return, the paper concludewhether the venture team take this venture opportunity, and also gave some advicesfor the following venture activities.