The Feed Marketing Strategy Of Chinese God Group

With the enterprise operation environment complicated, with the feed market competition acute day by day and with the identity of enterprise products, the competition between Chinese feed enterprises launches comprehensively. Various feed enterprises adopt different kinds of irrational and ultra conventional competition methods to rob the market. The competitive environment intense is become cruel day by day, the pressure and difficulty of the market development has been enlarged. In this kind of situation, a most important strategy for enterprises to meet the challenge is to strengthen marketing.This article takes the example of Chinese God Group— the national agriculture industrial production key main item enterprise to study feed enterprises emphatically at the angle of marketing strategy. First the article simply introduces Chinese God Group and its interior, exterior environment. Then it systematically analyses the old feed marketing strategy of Chinese God Group and finds some defects of former marketing. To meet the demand of Chinese God Group in new times, the article comprehensively introduces the service deepening marketing strategy, which is supposed to be of some help to the future development of Chinese God Group and guide the salesmen as theory. Meanwhile I hope the article will be of some value to Chinese feed enterprises, and I hope to do all I can to develop Chinese feed industry.To write the article, the author went to the marketing front of Chinese God Group and other feed enterprises and carried on the massive market investigations. I also consulted and discussed repeatedly with staff and the decision-marketing strata and management department of Chinese God Group.