| Since reestablished in 1980, China's insurance industry has achieved great accomplishments. However, comparing with the commercial insurance in the Western, there are some different characteristics between China and the Western countries. Through cultural analysis on the run of commercial insurance in China, the author finds that, as an institution, commercial insurance is embedded in the western culture. Institutions including commodity economy and formal organization, formal norm including effective law, and basic values including stress on economical security, risk conception, organized idea and individualism, system trust, offer the run of commercial insurance in the Western with cultural foundation. When introducing commercial insurance from the Western, China does not have the full cultural foundation of the run of commercial insurance because of the immature market economy, imperfectly formal organization, lack of law environmental, and the influences of values including stress on "ties of friendship", providence, family ethics, personal trust. Before 1980, China had already had social security, family insurance and reciprocal insurance which have not only the function of economic indemnification, but also the functions of services, spiritual comfort, feeling support. Moreover, China has the cultural foundation including organization, norms and values which could ensure their run in China. After introducing commercial insurance, Chinese people would compare the institution, norm and value of commercial insurance with those of social security, family insurance and reciprocal insurance. Chinese people are different from the Western people on the insurance knowledge, attitude and behavior for the conflict of their cultural foundations. Due to the social transformation in China, China's social structure has been changing which causes the cultural change. Cultural change brings opportunities for the development of commercial insurance in China. |
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