Study On The Crisis Management Of Crayfish Market Under The Framework Of Institutional-Cultural Analysis

Fligstein's political-cultural analysis,which has important reference significance for different types of market structure research plays an important role in the paradigm of market research.However,in the process of social development,the paradigm has gradually revealed some shortcomings.Political-cultural analysis focuses more on the stable market,and is less concerned about the unstable market.At the same time,with the development of the new media and Internet,the relationship among the markets is getting closer and closer.This has greatly changed the spread speed,scope and influence of the market crisis compared with the past.Moreover,the factors that influence or shape the market are beyond the scope of politic and culture.To some extent,the scope of application and explanation of the paradigm of political-cultural analysis are limited.In recent years,with the arrival of a risky society,crises are also frequent in the market economy.As an invasive alien species,crayfish has only a history of more than 40 years in the development of China's market economy.The crayfish market is a kind of new market.In the course of the development of such an unstable emerging market,instability is the most important feature at the present stage.How does an unstable or incomplete market react to a crisis?How to choose a coping strategy?How to develop after the crisis?These are all worth thinking about.Under the guidance of market sociology,this paper takes the crayfish market in Nanjing and Wuhan as a case to analyze the mechanism of the formation and elimination of market crisis.On the basis of political-cultural analysis,this paper constructs an explanation framework to analyze the formation and resolution mechanism of crayfish market crisis.In the market environment of frequent food problems,because of the absence of expert system and the dislocation of media,the crayfish scandal broke out,and the crayfish market fell into a status crisis.Through information disclosure,risk mitigation,risk transfer,risk acceptance,empathy and so on,crayfish market weakened the negative effects of crayfish scandal to some extent.In the whole process of crisis resolution,institution and culture are two important dimensions of analysis.On the one hand,crayfish market sought the authority and legitimacy guarantee of system level from expert system and local government,and magnified it through the mass media.On the other hand,the crayfish was redefined through cultural operation,endowing crayfish symbol value.Under the dual function of institution and culture,crayfish market was revived and realized the prosperity and development of the market.Analysis of the formation and resolution of market crisis,institutional-cultural is an effective explanatory framework.