The Information Flow Of Tourism Websites Guiding The Tourists Flow

Abstract: It will be a information society in the future,the tourism industry must be fit with this case as an important industry for the future economy. China must face the chance and the challenge to promote it to be a great tourism country in the early 21th century. To impede the construction of China tourism industry is needed.The study of tourism websites is a major part of tourism academia, it includes many aspects. This paper studies how the information flow of the tourism websites iuducts the tourist flow, and put the geography space and the cyber space together. The country Australia be chosen as the study subject because it is a great tourism country. There are five parts in this paper. The first part introduces the background of the study and the condition of abroad studies, and also introduces the purpose and significance of the study. The second part introduces the frame and the theory of the paper. The third part is one of the most important parts, it analyses the information flow of the tourism website inducts the visitors of the website through the cyber space, The visitors of the website will be the latency tourist flow. It analyses a famous Australia tourism website from the visit path, the content of the website, the design of the website and at the same time the area of the website user. The forth part is also a major part, after the induction of the website user, the user may go to the destionation, then the tourist flow appeared. Now the information flow of the tourism website inducts the tourists flow successfully. The movement of the man come true in geography space. This part analyses how the major overseas tourists group used the websites,ie the Auatralian oversea tourists, the international holiday and leisure visitors to Australia and the international visitors to Australia for the purpose of visiting friends and relatives. And the condition of the tourism websites usage from the Australia market aspect. It includes four aspects: trip information sources, reasons for using the tourism websites, trip bookings via the tourism websites and the result of the information flow of the tourism websites induct the tourist flow. This part also presents the changes from the year 2001 to 2004. The fifth part concluded at last according the forth study.