Study On Mobile Phone Pricing Models

Product pricing is always one of the core scopes of the management economics. Price is the best weapon by which the enterprises can reply the changing competition environment quickly and enlarge market rate and pursue the lasting profit increasing. Mobile phone is the representative of the newly arisen arithmetic figure product draws on a lot of international and domestic company because of its enormous market potential. When the product ducts into the stage in market, the producer how to price is the key to success or failure factors for the new- appeared on market mobile phone. It is also deserve to study on how to price when the mobile phone entereds the period of growth, mature period and decline period. This paper studies on the pricing models from the point of enterprises according to the characters of mobile phone. According to the product life cycle theories, basic theories in pricing and dynamic pricing model theories, introduced the Intelligence technique about optimal algorithm into establish the pricing models under the differernt life cycle and calulate the pricing models.The dissertation is divided into six chapters. First chapter mainly expatiate the significance of this paper and domestic and international researches presently. The second chapter mainly discuss the foundation of the product pricing theory , the character of product under the different of the Product life cycle and pricing strategy. The third chapter mainly discuss the economic characters of Mobile phone and factors which influence to pricing. The fourth chapter mainly discuss hwo to pricing Mobile phone under the different Product life cycle. The fifth chapter discuss Mobile phone pricing models in the period of initial stage and the mathod of calculation, and under the other peroid Mobile phone pricing adjustment models. The sixth chapter is the conclusion and outlook of this paper. Mobile phone pricing model in the peroid of ininial stage and the mathod of calculation, and under the other peroid Mobile phone pricing adjustment models is the key piont in this paper.