Study On Development And Marketing Strategy Of The Air Tour Industry

This text aims at the air tour industry marketing current situation and development prospect correctly, and carry on the discussion as the countermeasure of the air travel agent of participant in the market.It is fulfilled that it is gradual that it is promised that WTO is open, China's economy grows at top speed, the growth potential of air tour market is enormous. Practicing the network day by day each other strongly in scientific and technological progress, the already existing traveling way faces more challenge competitions, how to adapt to present development as China's traditional air travel agent, it has been that the expert is studying and probing into both at home and abroad all the time .The background of enormous change takes place to analyze and start with from the international, domestic air tour market in this text, from the air travel agent's angle , have probed into the marketing countermeasure of the air tour market and development prospect concretely.The air travel agent is the combination of China's traditional ticket agent and travel agent, a very important participant in the air tour market activity. Subdivide starting with from the market with the air travel agent's angle, look for and assess and choose the best goal market, thus determine to choose the best marketing association in market orientation of enterprises. Grow from traditional marketing " 4P " theory to " 7P " theory of serving marketing, from the Products, Price, Promotion, Place, People, Physical evidence, Process, seven respect these analyze agent, travel of aviation, tackle marketing tactics of competition.With the development of Internet technology, have brought the enormous change of air tour market and development potentiality, have brought the new development of marketing too. Network marketing become agent of aviation travel way that development must walk, choose Internet service type and network marketing way that oneself suitable for, establish the relation administrative system of customer regarding customer as the center. Faithful in the customer service, make the transition and develop into the air tour synthesis operator progressively.China air tour industry is still at new developing stage, the traditional traveling agent must change its extensive management mode as soon as possible, draw foreign counterpart's advanced experience, while strengthening, improve the paces outside, expand the future development space, realize the inter-trade alliance, is offering newest and most rational travel service for customer constantly.