| The tour industry has already got the extensive approbation to the positive effect of the economic and social development, the tour industry presents hugeness driving to the related industry of national economy, and just becoming the strategic keystone in the process of economic structure adjusting in more and more areas, but it also existed some problems in the process, it need the systematic and perfect strategic research urgently to guide, it need more demonstration researches, it need cases which can operate .The research is in accordance with the characteristic of the certain local area and very strong fulfillment, applies the research way of " theories analysis- the present condition characteristic analysis- SWOT analysis- target and modes analysis- strategy guarantee measure". Based on this, a practical investigation is conducted to the development strategy of Wuhan aquatic tour industry, in order to have any reference to Wuhan the economy development.The paper concluded the domestic and international tour educational theories methods of industry develops and stratagem, and carried an valuation to the present condition of the Wuhan aquatic tour industry, in aiming to carry on an research by combine the theories with the practice, the study pushes the development of Wuhan aquatic tour industry. The paper goes on with kinds of integrated basic theories such as industrial economics, the science of system, the science of strategy and the science of regional planning and so on, adopting the integrated methods of theoretical research and empirical research, quantitative analysis and qualitative analysis, contrastive analysis and analogical analysis.This text takes Wuhan aquatic tour industry development as the core, dividing the chapter to carry on the study.Chapter 1 discussed the main theories result and the leading thoughtway of tours plan;Chapter 2 inquired into the present condition of domestic and international aquatic tour;Chapter 3 put forward the strategic position, the development target, and the development mode and space layouts of Wuhan aquatic tour through SWOT analysis;Chapter 4 probed into the guarantee system in the implement of Wuhan aquatic tour such as the strategic policy, marketing, funds, talented person, information etc. |
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