Knowledge Management Of Market Research And Consultation Industry

With Chinese market economy development, market research and consultation is gradually accepted by corporations as an important mean to help enterprise make decision rightly. Chinese market research and consultation industry have being pullulating and developing since the reform and opening up. Its functions and status appear in market economy. But take one with another, the industry' s development stage is still low and not fit to Chinese economy requirement of information consultation at present. Chinese market research and consultation industry will be faced with opportunity of greatly developing in the coming years.Apply with the integration of global economy' s coming and information technology developing at very fast speed, Chinese market research and consultation industry is not only faced with the threat from foreign capital corporations, but also faced with the competition of native consultation enterprises. How to build corporation competition advantage and grasp the industry development opportunity, is attracting native consultation corporations attention.Information consultation is a science of information management, the industry has typical knowledge character. Many information consultation corporations ' s market research is broad but not profound, result in the lack of valuable accumulation of the research. The consultation corporations is able to solve customers elementary requirement, but difficult to solve more difficult problem.Based on the status quo of the market research and consultation corporations, the article pointed out that knowledge management is an important mean to make use of corporation' s resource and cultivate competition advantage. The paper studied the frame and IT frame of consultation industry knowledge management, and the organizational structure and corporation culture that support the knowledge management.The knowledge management have the complex "society-technology" character , is supported by the unification of human flow and technology. The information consultation corporations should set up a knowledge director and build mechanisms supporting knowledge sharing and innovation , and form the good circle of the knowledge innovation communication accumulation and utilization. The corporations implement the coding knowledge management stratagem recur to information technology, especially the corporations must strengthen enterprise application integration to clear up information isolated island and build enterprise information portal to provide the mutual flat.The article provide some practical implement policies and approach for Hubei statistic information consultation center according enterprise development strategy. Hubei statistic information consultation center must strengthen its information management system , and upgrade to knowledge management . Author hope that knowledge management will promote the reformation of the corporation manager thinkings organization structure ,and lead corporation to a learning organization.Chinese market research and consultation industry knowledge management is not popular, many enterprises do not profoundly understand knowledge management. The paper' s study about knowledge management of market research and consultation industry will be use for reference for whole native information consultation corporations.