The Study About City Marketing Strategy Of WuHan

When Globation intensify competition among cities in the world, city manager increasing knows that we should improve the quality and integrated marketing of city rather than accumulation of quantity of city,. The importance of city, marketing increasingly comes into being. City marketing shows a non-substitute special character on integrating city's resource and developing reputation of city. Based on analyzing marketing circumstance, advantage and disadvantage, destination marketing, city marketer implement integrated marketing strategy through integrating products, price, place, promotion, people, substantial exhibition, marketing process and co-operation of public value and private value. Though city marketing of WuHan makes a certain progress in practice, it lies in relative non-advance statement.The paper starts with the origion of city marketing. First, it states the current statement and the roles of city marketing in China. Second, I analyze organized elements(process and major element of strategic planning, analysis of city marketing circumstance .analysis of advantage and disadvantage of city, choice of city brand, place of city marketing) and implement of city marketing strategy through which indicate city marketing strategy is a systematic project and we should apply with integrated marketing in the process of implement of city marketing strategy. Final, I exemplify the structure of WuHan's marketing strategy.