Research On The City Marketing Strategy Of Nanning

With the deepening of economic globalization,increasing competition in cities.Chinese has entered the city marketing era,and city marketing has become the city get rid of the dilemma of development,an important way to promote the city economic development and improving city competitiveness.How to enhance the comprehensive competitiveness and the value of the city to meet the city consumer demand,to realize the sustainable development of the city,harmonious,become the focus of attention of the academic circles of scholars and governments at all levels.In this paper,the study found,Nanning city is the capital of the Guangxi Zhuang Autonomous Region,but the development of manufacturing and processing industrial potential is limited,the tourism industry also is not very outstanding.The unique advantage of Nanning city is its beautiful ecological resources and environment.At the same time,Nanning city is located in Chinese ASEAN Free Trade Area,Pan Pearl River Delta Economic Zone,the Pan Beibu Gulf Economic Zone and so on many regional cooperation meeting point core,enjoy the coastal open city policy and the policy of west development,it is mainly to the Zhuang ethnic enclaves,Nanning City,city image and city brand with the deepening of the construction of.Through the summary of the existing literature research found that,at present most of the scholars focus on Strategy of the city marketing,city image and city brand building and so on several aspects of this,the domestic city marketing theory system is not perfect,the marketing strategy research of city realistic guiding significance has not been truly reflect the.In this paper,the research on the development of the introduction of city marketing concept to Nanning city to city,based on the summary of domestic and international marketing theory,by analyzing the status quo of Nanning city marketing,find out the existing problems of marketing in the city.And learn from the successful experience of Qingdao,Hangzhou and Zhuhai the three city of the marketing strategy,the use of marketing strategy theory to investigate STP in Nanning city marketing market segmentation,target market and positioning of the city,using the factor analysis method to locate the Nanning city very unique city brand,and separately formulate specific implementation approaches of city marketing the city marketing strategy from the product,price,channel and promotion strategy four aspects.