The Research On Hunan Area's Marketing Strategy Of Gypco (Shanghai) Co.,Ltd

Market economy in China has grown maturation through more than twenty year's development. There is an obviously character that supply has exceeded demand in many production markets. In order to triumph in market, violently competition comes forth between enterprises. Economic globally, development of information technology and knowledge economy are in bud, which changes marketing environment of enterprise deeply. Enterprise operation has become complicated increasingly in an indefinite environment. Only depended the past marketing concepts and ideas can't make enterprise obtain competition superiority continuously. Practitioners in China more and more recognize that they desire new marketing weapon to compete in a high level and put forward the concept of some new marketing theories.On the basis of the backgrounds of Gypco Corp., this paper discusses the marketing environment, plaster board industry and hunan market's present condition, analysis the opportunity and challenge. Studying from the hunan market's marketing condition and strategy of Gypco Corp., then according the analysis above, illustrate the drawback of Gypco's hunan marketing strategy and the necessity for marketing improvement at the competition gradually vigorous circumstance. The author put forward the improvement of countermeasure and a series of proposes for Gypco by applying the new marketing theories. This paper also giving a direction and method to the management of hunan market, at the same time, it helps enterprise to make a whole marketing strategy.