System Integration Business Market Analyzing And Marketing Strategy Of Hunan Telecom Company

In recent years telecommunication market develops rapidly in China. After reformation and reconstruction, monopolization in telecom field has been broken. Hunan Telecom Company (HTC) is facing unprecedented challenge which focuses on the price competition to occupy much more market percentage by Hunan Unicom and Hunan Mobile. The traditional PSTN business is threatened by VoIP and mobile phone, HTC now is facing dilemma. Comply with the tide of marketing, HTC should carry out enterprise strategy transformation.On one hand, this article concludes the development status quo, character, challenge of China comunication market and Hunan communication market. On the other hand, the article also deeply analyzes the competition status of Hunan communication system integrated business market by the method of SWOT. Meanwhile, by subdividing Hunan communication system integrated business market and by investigating the favor of different consumer group, the articles forecasts the potential of Hunan communication system integrated business market and points out that HTC should focus more on industry customers and small and medium enterprises customers. Furthermore, HTC need subdivide brands, adjust product strategy and price strategy, expand marketing channels and emphasize on promotion. The article also affords the marketing strategies to keep and improve HTC's ascendancy in communication system integrated business market.The author points out that the strategy of HTC's system integrated business market must be renovated. First, HTC should emphasize on analyzing every contact point with customers in order to grasp the consumers' psychology and tendency dynamically. HTC should also pay attention to investigate and measure customers' satisfaction periodically, rationally and comprehensively. Second, it's necessary for HTC to improve technical ability, increase network quality and build diversified brands. Hence, based on multi-brands and high quality service, HTC can set down suitable price standards for different customer groups flexibly. Third, HTC can simultaneously choose appropriate media combination and propaganda method to perform integrated advertising. Last, with the help of modern marketing method, HTC can broadly utilize sale by proxy, establish monitor system to agents and widen marketing channels.