Marketing Strategy Research Of Ningxia Changqing Petroleum Machinery Manufacturing Co.Ltd

Ningxia Changqing Petroleum Machinery Manufacturing Co., Ltd. is a China Petroleum Machinery Manufacturing Corporation, affiliated to the China National Petroleum Corporation. More than a decade, the company has focused on Sucker rod product research, manufacturing and sales. In recent years, as oil machinery manufacturing industry, increasing competition, Ningxia Changqing Petroleum Machinery Manufacturing Co., Ltd. market share has been declining. In2013, China National Petroleum Corporation’s senior leadership turnover, caused a big shock of the oil in the system.. At the policy level in the oil, the phasing out of the protection policies for internal enterprise. Ningxia Changqing Petroleum Machinery Manufacturing Co., Ltd. The company’s main market Changqing Oilfield also slowed the pace of development. It is reported that in2013a total of Changqing Oilfield playing more than8,000new wells, and in2014the plan is2,700. Ningxia Changqing Petroleum Machinery Manufacturing Co., Ltd. how to face its reduced market share and fierce competition in the market, and how to carry out its marketing efforts in the new situation. In this paper, We try to make use of the theory of marketing knowledge, based on the environment and the corporate status quo of Ningxia Changqing Petroleum Machinery Manufacturing Co., Ltd. And to do a comprehensive study in its marketing strategy, On this basis, to develop a new marketing strategy. Trying to make Ningxia Changqing Petroleum Machinery Manufacturing Co., Ltd. can meet its internal and external environment changes, and can have a new breakthrough in product sales.