The Old The Shou Biological Health Products Marketing Model

The Chinese healthy product industry is an emerging industry and has developed rapidly in recent years. But more and more Chinese companies and the international enterprises enter this market along with China joining WTO. The marketing pattern has become the same and the competition is more intensive. This article takes the marketing pattern of the Long-lived biological company as the research object and researches the unique marketing pattern. It has the important strategic sense to the healthy enterprise's long-term development and has very important application value to the Long-lived biological company and other healthy product enterprises.This article mainly uses method of qualitative investigation, comparison research, theory and practice's union. It qualitatively analyses the Chinese healthy product market's present situation, the healthy product marketing pattern characteristics and its the development tendency. It also compares the traditional marketing pattern and the emerging marketing pattern. In this foundation, it has analyzed the social environment in which the Long-lived biological company's existing, the marketing pattern's achievement and the existence question, and has carried on the innovation design for marketing pattern. The innovation of this article is it has founded the marketing pattern which conforms to the Long-lived biological company's actual situation. The pattern based on the Long-lived club and its soft article advertisement and exclusive agency cabinet are auxiliary.This article altogether is divided into six chapters. It has analyzed the related basic concept and the development course of healthy product market, compares the healthy product market tradition marketing pattern with the emerging marketing pattern, and summarized the healthy product marketing pattern's characteristics and the development tendency. The article has designed the marketing new pattern according to the Long-lived biological company's marketing present situation and the marketing pattern's existing questions. It also concludes the concrete measure of the Long-lived biological company marketing new pattern's implementation.