Research On The Development And Mode Of Hotel Management Industry In China

With the fully social and economic development and improvement in China recently, the hospitality industry is undergoing changes from small scale to large, below standard to standardized and scattered module to scale-sized. Meanwhile, this transitional process also indicates the initial start and development of hotel management industry in China. After the entrance into WTO, the domestic hospitality industry became one of the first few enterprises engaged in the worldwide competition. Consequently, the domestic hotel management enterprises not only have to face the beneficial conflicts in competition with local enterprises of the same business so as to have a fair competition environment, but also contend with the large-scale international hotel management groups to be competitive in the market share. The further development prospect of hospitality industry in China therefore is full of unforeseen trails in terms of the current situation.However, fortunately there are still some local enterprises are willing to challenge those powerful overseas hotel management groups and find their own positions in the direct competition with them, though many disadvantages on capitals, human resources and operational experiences, as compared with matured international hotel management industry, still exist inside Chinese hotel management enterprises. As a result, we believe that the domestic hotel management industry is able to be upgrading day by day with the sustainable increase of economy and the amount of hotels in China. The opportunities and potentials of its development are large still as long as a suitable method of development in accordance with Chinese national environment is found.Based on the previous studies, the author analyzed the industrial state of Chinese hotel management industry by consulting a large numberof references about the evolution and development of international and domestic hotel management industry. On the basis of the references and the theoretical studies, the paper identifies the current issue in the domestic hotel management industry by reviewing and analyzing its industrial state history. It focused on the discussion of the evolutionary trend on the future of Chinese hotel management industrial state by studying the successful examples outside of China. Meanwhile, the paper specifically advised the "multi-levels, multi-main bodies, and multi-industries" (also can be concerned as being led by the economical hotels management and complemented by timeshare hotels and high-grade properties management) are just to be the development and transition model of Chinese hotel management industry for its future development by the case study on Shanghai Jin Jiang Hotel Management Group and other domestic hotel management enterprises.The paper has an independent thought and a new viewpoint on hotel management industry in China. This research may help on giving an instruction as well as providing some practical significance to Chinese domestic hotel management industry, which is currently hesitating at the crossroads.