A Research Into The Culture Meaning Of Advertising

Advertisement affects our life in all parts. Advertisement becomes a culture phenomenon. During dissemination, advertisement culture, as a phenomenon of social culture, delivers some cultural information, expresses some value, which unobtrusively and imperceptibly changes and influences people's ideology and values, and guides people's behavior and way in consuming. The advertisements in different times inflect a country's or a nation's culture developments, values, esthetic interests, and economic conditions in its period.This text proceeds with culture angle, wants to find out its culture meaning. Advertisement has cultural meaning which mainly contains philosophy, morals, history, nation, arts. The different advertisements inflect various social cultures and are affluent in social cultures as part of that. To discuss the advertising culture is for improving the culture taste of advertisement, finding out its; culture meaning, increasing its art appearance. All that is for advertising designers, who can control the regularities of advertising arts and then design the advertising works that correspond the socialism morals building and esthetic request, then serve well for socialist advanced culture.Advertisement widely disseminates through mass media. As a special form in promulgating idea and culture, advertising becomes carrier of ideology and political education and social morals. By researching and seeking this thesis, which wants to us the popularity and permeability of mass media, and the influences of advertisement, positive cultural information and guide positive living way can be made, which are helpful in building morals and constructing socialist new culture.