The Problems And Countermeasures On Electric Works Products In Matsushita Company

The writer of this paper is now an employee in Chengdu Branch of Matsushita Electric Works (China) Co., Ltd. and has great interest in doing some researching and discovering in management and operation of CMEW, which is a worldwide famous company and in the Fortune Top 500, but CMEW is unsuccessfully in marketing operation in China and its market share and profit are not suited its name.The paper discusses the reasons of problems and countermeasures on electric works products in Chengdu branch of CMEW. The first part introduces CMEW, and defines the problems which the company is facing, and develop a theoretical framework to do the analysis. The second part analyzes the inside and outside environment of the company to understand firm's opportunities, threats, advantages and disadvantages. The third part, based on the analysis about the concept and the theories on marketing such as 4P marketing mix, providing a countermeasures including management system building, strategic adjust and tactical adjust. The forth part ends with a conclusion and provides some new problems which is worthy of researching deeply.CMEW has some advanced management methods and flow charts, those are so onerous that most of the employees are tired to deal with them, that leads a lot of new ideas and methods are stopped by some reports. In any case, the reports and charts themselves are worth to read and refer.