Marketing Strategy Analysis Of Shareholding Commercial Banks

Fast developing during transient more than 10 years after concluding , shareholding commercial banks have already become an important fresh combatants and the most vibrant subject in the financial organizing system of our country. Through marketing environmental analysis and SWOT analysis of shareholding commercial banks, we can find out that industrial structure in the present economic system, financing structure , residents' consumption structure , wealth structure and market structure of the banking of the society of enterprises , etc. are all changing greatly and deeply. Shareholding commercial banks are facing fast development of capital market , enormous pressure from supervision of rigidity to capital restrain, keen competition from state-run commercial bank and foreign capitals bank. If can't size up the situation , make and implement the effective marketing strategy in time, it is difficult for the shareholding commercial banks to have a foothold in the competition.On the basis of the analysis of succeeding in marketing the caseof two products of China Merchants Bank, I think , difference strategy is the important means of creating and keeping compete advantage for shareholding commercial banks . It is essential for its survival and development that shareholding commercial banks develop and implement effective difference strategy. To implement the difference marketing strategy, the shareholding commercial banks must be guided with the corresponding marketing idea, combine and optimize the business procedure, set up the marketing operating mechanism inside the high-efficient bank , and on this basis , implement such marketing tactics as market segments , market orientation , product development , innovation , brand marketing , etc.