The Relativity Between Marketing Communication And Consumers' Estimate

Marketing communication is considered as an important part in enterprise operation. Then how important it is? How much can it makes influence on the consumption estimate of consumers? What about the present stage of marketing communication in the true market? What is the next content of improvement in marketing communication? Such series questions will be discussed deeply later in this thesis. I will find the relative answers by consumers' behaviors and feelings in their consumption.Through the questionnaires, we will get clearer about the marketing communication in consumers behaviors by the statistic tool: SPSS. And even more, we can find the index of relativity between marketing communication and consumption estimate. What is the general feeling in marketing communication of consumers now? And which part is the most important one to improve by enterprises? Such questions will be discussed and solved as following.