Consumer Research Students’ Network-based Apparel Marketing Communication Under

In recent years, the network consumption of clothing has become one of the indispensable clothing consumption, but as a "universal net" students consumer groups, each garment enterprises must take the territory. Garment enterprises to explore and research students’ network consumption is relatively mature, but the vast majority of college students study online consumer generally ignored the need to contact the marketing communication process, focusing particular attention to the clothing or property. Apparel companies and college students the attention of consumers continue to strengthen communication, business for college students to understand the idea of consumers actively demand further improved. In apparel marketing way of communicating the impact of the consumption process of college students spending decisions will be different. This paper first, apparel marketing communications, networking concepts and characteristics of college students to interpret and analyze consumption, on the basis of the theory and the theory of consumer behavior, marketing communications on clothing, in order to explain students’ network of consumer marketing communication under clothing necessity. Secondly, through the general observation of the students’ network consumption, to describe the phenomenon of students’ network consumption initially, this caused a lot of problems exist in students’ network consumption. Third, the use of a large number of examples and charts, through a questionnaire survey sampling design, statistical and structural models and other methods for the proposed research hypotheses empirical research and analysis. Depth analysis of the correlation between fashion marketing in a variety of ways to communicate with the students’ network apparel consumption of college students in a comprehensive network of consumer satisfaction on the clothing marketing communications were analyzed. Finally, the recommendations on students’ network consumption in apparel marketing communication research, analysis of the entire study of college students consumption, clothing, and the significance of corporate marketing to build a network of consumer environment.