Study On Development Strategy Of Tianjin Research Institute Of Construction Machinery

When enter 21 centuries, the construction machinery industry has become theimportant component of the machinery industry. Through the development of severaldecades, the construction machinery industry of our country has developed fromimport technology, single product to series of products and more mature technology.With more investment on basic construction, domestic construction machinery alsofaced challenge after joining WTO. Therefore, upon the developing situation, it'smuch necessary to make research on development strategy for the businessenterprises.The paper first analyzed the present status of domestic and foreign, introduced thesituation that the domestic construction machinery industry faced. And also studiedthe developing advantage and the problems of Tianjin Research Institute ofConstruction Machinery.Secondly, the paper introduced the theory of developing strategy, the definition ofthe enterprise strategy, the variety of the enterprise strategy and the inbeing of theenterprise strategy. The developing strategy and the developing plan are the emphases.Thirdly, it analyzed the future market of the construction machinery, introducedthe active and inactive complications that affected the construction machinery industry.It also analyzed the market supply and requirement of the graders, road rollers,bulldozers and forklifts.Fourthly, the paper studied the general developing strategy of Tianjin ResearchInstitute of Construction Machinery, and put forward the developing aim. It alsointroduced the strategy orientation, the guiding ideology of the enterprise, thedeveloping aim and the strategy assignment.Last, according to the general developing strategy and the aim, the paper putforward the material application project and the organizing configuration of TianjinResearch Institute of Construction Machinery.This paper carried on the theory of the enterprise developing strategy to study thedeveloping strategy of Tianjin Research Institute of Construction Machinery.Although the paper studied the developing strategy only on the constructionmachinery industry, it can be much consulted by other enterprises.