Research On Development Strategy Of A Large State-Owned Construction Machinery Enterprise

As China's economy enters a new normal,China's construction machinery market tends to be saturated,demand drops sharply,competition incentives are high,and market share is gradually concentrated in powerful companies.The development of many enterprises is stagnant.At this stage,it is urgent to study the development strategy of construction machinery enterprises.As a national large-scale construction machinery manufacturer,how to maintain the leading position in the Chinese market and achieve transformation and upgrading through strategic adjustment is a difficult problem ST shares are facing at present.With the help of strategic management theory and various analysis tools,this paper takes a large state-owned construction machinery enterprise as a case study and divides it into six chapters for in-depth analysis.The first chapter is the introduction;the second chapter uses PEST theory to analyze the macro-environment of ST shares and Porter's Five Forces Model to analyze the industry environment of ST shares;the third chapter introduces the basic situation of ST shares,focusing on the resources,capabilities and systems of the internal environment of ST shares;the fourth chapter uses SWOT analysis method to compare the internal strengths,weaknesses and external opportunities of ST shares.The fifth chapter puts forward the concrete safeguard measures for the implementation of ST share development strategy;the sixth chapter is the conclusion and outlook.This paper points out the predicament and reasons of ST shares in the current operation.Through the research method of combining theoretical research and case study,it chooses a suitable strategy for enterprises to solve the current problems.Hope to provide good ideas and suggestions for ST shares to achieve strategic adjustment and optimization.This study has practical guiding significance for ST shares,and sorted out the future development path of state-owned construction machinery enterprises in China.At the same time,it also provides a development idea for other domestic construction machinery manufacturers.