The Development Steategy Research On Overall Integration Of Sanlu Group

The corporate development strategy is an all around design, decision andmaneuver about company's long-term future development and therefore of greatsignificance. This paper discusses the corporate development strategy ofShijiazhuang Sanlu Milk Group Co., Ltd. What an industry leader with its oldpredominant products should do about its development strategy when some followershave rapidly expanded their market share with new products? Based on this background—the threats which the company is encountering, this paper analyses thecompany's external and internal environments and obtains the conclusion that thecompany, whereas encountering many threats, still has its spearhead in the milkindustry. Afterwards the paper establishes the company's development strategy—theScheme of Integrated Development Strategy of Sanlu Milk Group. The mostprojected characters of this strategy are of multi-strategic tasks, compound strategicmethods and synergy between different strategies. Finally, the paper puts forwardrelated measures and suggestions to enhance and guarantee the implementation of thestrategy.This paper holds up a lot of the industry and the company's detailed materialsand under the guidance of modern corporate strategic theories, applies such skills asPEST analyse Chart, Function Method, Value Chain Method, SWOT analyse,Evaluation Matrix of Strategic State, trying to offer the company a relativelyobjective and feasible corporate development strategy.